Boland Rugby
Respected as clients.
Without a shadow of a doubt the biggest club rugby competition in the Southern Hemisphere.
We are responsible for the activation that took place on gameday.
– 33 matches (All televised)
Sponsorship Activations at all the matches:
– Sanlam Confident Fan
– Sanlam Confident Player of The Match
– Tekkie Dash
– Santam Fan that can dance
– (+ VUMA Try if the week)
2 Shows invented, produced and executed:
Friday Night – Geesbou op ‘n Vrydag
Saturday – Gameday Wrap Show
Miss Boland Top12
– Put together the competition and executed Miss Boland Top12
– Social Media metrics for the competition
Boland Top12 Team of The Tournament
– Put together the matrix for the selection of the team
Boland Rugby
Respected as clients.
DBS Sport is the commercial partner of Boland Rugby (Pty) Ltd and is responsible for:
- Sponsorship acquisition
- Sponsorship management
- Commercial product development
- Sponsorship activation
- Campaign implementation
- Sponsor relationship management
DBS provides a complete sponsorship solution by managing contract negotiations, activation planning, rollout, reporting, and sponsor integration within the broader Boland Rugby ecosystem.
Boland Rugby at a Glance
Rugby Player
Provincial Teams
- Sanlam Boland Kavaliers
- Sanlam Boland Dames
- Sanlam Boland U21
- 8 Youth Representative Teams (U13 - U18)
Sanlam Boland Kavaliers
2025 Highlights
- Official season launch at Sanlam Head Office
- Ashlon Davids named Currie Cup First Division Player of the Year
- SA Cup semi-finalists and promoted to the Premier Division
- Home victories over the Cheetahs, Lions and Bulls
- Strong Currie Cup campaign ending in a semi-final appearance
- #BolandSundays campaign launched
- One of South Africa’s most community-connected rugby brands
Broadcast reach
Average Live Audience
Currie Cup Ranking
Highest Viewed Match
Audience
Sanlam Boland Top 12
Competitive Overview
Teams
Matches
Competition Length
weeks
Media Launches
Regional launches across Boland
Attendance
Sanlam Boland Derby Days
Competition Overview
Sponsorship Landscape
- 24 traditional derby matches
- Hosted across all 6 Boland districts
- Sold-out stadiums
- Strong heritage and community support
- 24 media launches in host towns
- Creates local heroes and community pride
- Investment flows directly back into club rugby
